Shorefyre came to us needing help with putting out "social first content" consistently. Previously they've worked with folks who worked with higher budgets, production values, and more efficient shoots with themselves in mind. This didn't translate for results to Shorefyre created a lot of stress and back and forth and a process that wasn't enjoyable for either party. We turned previous strategy on it's head and turned Shorefyre social to represent it's values of Aloha, quality, service, friendly staff, and fun island vibes.

We accomplished this by instead of bringing in models which drastically lowered costs of production to utilizing the staff that have a vested interested in making Shorefyre look it's best.

With the help of the staff we leaned into cocktail videos, service industry "funny trends" highlighting the location, customers, and more. On our side we still aim to highlight the quality of the food, with high quality food photography pics which the Shorefyre team is using across marketing not just on social.

Follow Shorefyre on Instagram to follow how we grow the account.