Modus Brand

Modus wanted its content to have the same strength and consistency as its product business. Repeak Media worked with the owners to define the creative direction, from casting and styling to the way individual products appeared on camera. Our role covered shoot concepts, model coordination, scheduling, photography, video production, editing, and social content. Assets also served print, in-store displays, banners, and other marketing uses. Alongside the product imagery, we developed people-led content around the operations team, giving the brand a way to show who was behind the products as well as the products themselves. The collection also includes our film about the Modus distribution team in Orlando, pairing multi-camera interviews with a look at the people and processes behind the brand. The Modus photography collection spans product-focused lifestyle portraits and a behind-the-scenes look at the distribution team. Packaging and apparel appear alongside people at work, bringing the consumer-facing brand and the operations behind it into one gallery.