Vitalitea Hawaii

Vitalitea’s Hawaiian kombucha was the subject of a tropical lifestyle and product campaign. Repeak Media handled models, locations, and creative direction, creating photographs and video that placed the cans within an outdoor island setting. Across several months of work, the assets were used on the web, social media, print, and at Kahului Airport on Maui. The project paired clear product imagery with a recognizable lifestyle around the brand, creating a consistent visual direction across different placements. Vitalitea Hawaii’s photography pairs beach lifestyle images with close-up views of its drinks. Sunlight, palms, sand, and casual portraits give the product collection a sense of place while keeping the cans and their colorful packaging visible.